The wave of the future is bringing game-changing cultural shifts in patient awareness and expectations. These are paralleled (and fed) by paradigm changing technologies. Clinicians and medical institutions will sink or swim depending on how well they ride these waves.
Those who choose the comfort of the familiar and predictable, who sit safely on the beach while they watch and wait, who allow others to build the future, these late adopters will ultimately be forced to enter the water. I predict they will never catch up, and will struggle merely to survive.
Are you a swimmer? Are you in the water, making waves? Or are you the audience, seeing life and health care as spectator sports?
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